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The Quest for the Golden Egg

Sitoa was built to help our partners take advantage of fast-moving market opportunities

About Us

Founded in 1999 by Cal Lai and Jackson Hull as a means to make it easier for retailers and product suppliers to sell online, the Sitoa solution was based on providing an easy-to-use and comprehensive platform to expand product offerings and take advantage of fast-moving market opportunities. Starting with one online retail partner - Sears.com - and a single product partner - Northgate Computers, Inc. - the Sitoa Network has grown to include many of the worlds top online retailers and over 1000 name brand and boutique product partners.

Sitoa connects our extensive network of product partners and online retailers to provide exciting new product categories and market opportunities. Our technology base offers a single, unified source for product information, orders and logistics. And, our expert merchandising team works to help expand markets and develop successful promotion partnerships that will create velocity in our partner's online channels.

Our mission is to create strategic power channels for our network partners, with marketing support and a platform toolkit that creates a disproportional selling advantage for our partners. Let us show you how to change the game and come out far ahead of the competition.

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See It In Action

View a sampling of our Retail and Product partners

See a sample of our deep categories and 100,000 + products